It should be noted that the media exists for one purpose - to maximise profit to share-holders by selling product.

The product on sale is the audience. The product is being sold to advertisers who wish the audience to buy their product. Most know which purchasing decisions are made by what gender and so target their advertisements at that gender - whether it be their sense of humour, sexual preferences, or their egos.

The media are only facilitating what the audience wants with what the purchaser of the audience believes what you want associate their product with.

I read a book back in the 90's called "The Myth of Male Power". It ran along the same lines as what has been discussed here.

Your opinion is completely valid and correct Deborah58. There is a new name for men like them - manginas. Men who are so pussy-whipped that they sell out on all other men, including boys, even their own sons, just to get a pat on the head from wifey (approval) and maybe if they're really lucky, a bit of nookie.

They've nothing to do with masculinity or manliness. They're pathetic wimps. These are the very people who live up to the demeaning descriptions put about by the media as described in the article.

But don't despair, the same sorts of wimps were getting about in French palaces during the 16th to 18th Century - powdered wigs, makeup, poncing about in decadent splendour trading courtly banter with the whores of the aristocracy. But time and justice eventually caught up with them, they lost their heads in a revolution. Let's hope such drastic events never come again, but today's manginas are definitely past their use by dates.

The trouble is, they don't know it yet. These lefty-media and the academic types. That's what comes from living in their isolated lofty ivory towers.

Fair point, rob513264, though that's the first time I've ever been accused of being a woman though. Feels a little strange.

Anyhow, I've no doubt there were men decrying the double standards of the ad, though that isn't quite the same as bagging the ad itself.

I can see that it rankles some, though I still tend to think that there are more important gender battles to be had than portrayals in the media. To me, more energy should be expended on actual discrimination and issues like custody battles.

Yeah, there's a double standard and that bites, but hey. Most blokes will deal with it and move on.

Maximus, and also they are the same "yes" men that are playing around on their wives and the same men that are bitching and whinning about how hard done by they are. I say get some balls and move on.

"Many half naked women in ads and unless men take a stand and say that they do not like seeing women naked then it wont stop."
alphafemale,

I cant complain about half naked women, because I like looking at them and I do not feel guilty.

Alpha you ask men to be tolerant of women. It would really, really be nice if women were much more tolerant of men.

It astounds me how young boys get accused of sexual harassment or sexual assault. I didn't even know what sex was at that age.

“• the predominantly male issue of bullying and harassment in schools. An understanding of the harm boys and men inflict on themselves and on women and girls” eet

Barbara Leckie researched and published a paper dealing with girls bullying behaviour. Girls tend to use indirect methods in bullying. Such socially manipulative strategies are also powerful
tools often used by girls, such as telling bad or false stories, spreading rumors. It has also been identified that girls have quickly adapted new technology to their bullying repertoire.

I guess whilst feminists are continually dissing on men they don't have time to really examine their own behaviour

*JamesH
Unlike the website you referred me to I had won custody of my daughter and raised her all the way through. She is now a very happy young adult studying medicine. 10/15 years ago i was so isolated in my rage and disappointment with the feminist creeps that hammered me constantly, especially when i made rational arguments against their blatantly sexist policies. Now adays there is a higher level of awareness but it has happened so pathetically slowly and those witches have dug in so deeply, with the help of self-interested men, that they will never be dislodged. I have some very interesting stories but I don't think anyone would be game to publish them.