The Forum > General Discussion > Subliminal Advertizing
Subliminal Advertizing
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"The question I would like to ask is whether using methods such as these to send messages to consumer that they are not consciously aware of, is this ethically and morally appropriate? Is it ok to take advantage of the vulnerabilities in our subconscious minds? Some argue that it is unethical as we cannot choose to avoid the message we are being presented as we are not even aware that it is being delivered while others argue that as long as the unconscious message has the same intent as the conscious message there is nothing unethical about subliminal advertising (Klosterman 2014). There are also many others who are of the pinion that hidden subliminal messages used in advertising do not work in the first place."
http://alyssanash.wordpress.com/2014/04/10/the-use-of-embeds-in-adverstising/
I can see them usually and the commonest is the word "sex", usually embeded in the focal point of an add or near to it.