The Forum > General Discussion > Subliminal Advertizing
Subliminal Advertizing
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"If you're writing for British readers, you should only use British spellings. In one or two cases, the preferred American spellings are acceptable in British English as well, especially the -ize/-ization endings. While you can use both the -ise/-isation or the -ize/ization endings in British English, it's important to stick to one style or the other throughout the same piece of writing."
http://www.lexico.com/grammar/british-and-spelling
How do you know that intelligent people don't get influenced by subliminal advertizing?
There must be some merit in using it or advertizers wouldn't pay the money to have it done.
I have before me the October 2020 free recipe book from one of our leading supermarket chains and it is loaded with subliminal embeds.