The Forum > Article Comments > Fair cop on media ruling, Mr Jones > Comments
Fair cop on media ruling, Mr Jones : Comments
By Irfan Yusuf, published 20/4/2007Surely shock jocks, of all people, wouldn't want to see anyone get away with breaking the law?
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Jones submitted to ACMA that the fact that the largest group of listeners are aged over 55 meant he couldn't have incited a riot that involved mostly people of 19-27 (age and IQ).
Nielsen Media Research also shows that 2GB leads the way in age 55+ readers, with 21.8% compared to nearest rival 2UE on about 16%.
So if Irfan is showing "contempt" by mentioning the age of Jones' listeners, how you describe Jones' attitude in using their age as a key defence against the complaint? Or AC Nielsen for releasing figures about it?
Advertisers, who keep Jones on air, want to know the age and other characteristics of his audience, so they can decide whether they wish to spend big bucks advertising on his show. If you would prefer that the audience age was not discussed, then advertisers will simply cease spending their money, and Jones will have to hang up his mike. (Not a bad outcome, actually...)
However, as Meg reminds us, there are many many Jones fans aged under 50. So maybe Jones' age-based defence isn't as solid as he would like us to believe...
And Leigh, I hope your regular rants here aren't representative of most Australians. You certainly don't speak for me.