The Forum > General Discussion > Edward Bernays.. dead.. but alive ?
Edward Bernays.. dead.. but alive ?
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He is the father of public relations and propoganda.
Active in the 1920s and after, Bernays used his Uncle Sigmund Freud's insights into the subconscious to re-shape many aspects of society.
His primary method was to identify 'deep seated felt need' and apply this to changing opinion.
He wrote a book titled "Crystalizing Public Opinion" which was purchased by Joseph Goebbels, who used it to reshape German opinion toward Jews.. ironically Bernays(and Freud) are Jewish.
-"Bacon and Eggs for brekky" employed by the meat industry to help them sell more meat..
//In order to promote sales of bacon, for example, he conducted a survey of physicians and reported their recommendation that people eat hearty breakfasts. He sent the results of the survey to 5,000 physicians, along with publicity touting bacon and eggs as a hearty breakfast.//
-Women Smoking in public. He determined through consultation with Uncle Siggy, that women see a cigarette as a phalic symbol.
//Bernays paid top dollar to get leading NY psychoanalyst A.A. Brill ‘s opinion on the question of what would make women smoke. Brill told him the cigarette was a phallic symbol and represented male sexual power. //
//In the 1920s, working for the American Tobacco Company, he sent a group of young models to march in the New York City parade. He then told the press that a group of women's rights marchers would light "Torches of Freedom". On his signal, the models lit Lucky Strike cigarettes in front of the eager photographers.//
TODAY... I saw an interview on CNN with Rosanne Barr. During the interview *suddenly* a 'viewer question' was offered "Do you think being gay is becoming more normalized?" Barrs.. "Yes.. of course"
Bernays.. is still at work.. being channeled by Rosanne Barr.
Agree or disagree ?