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The Forum > General Discussion > Edward Bernays.. dead.. but alive ?

Edward Bernays.. dead.. but alive ?

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Most people haven't heard of this man. But all have been effected by him or his work.

He is the father of public relations and propoganda.

Active in the 1920s and after, Bernays used his Uncle Sigmund Freud's insights into the subconscious to re-shape many aspects of society.
His primary method was to identify 'deep seated felt need' and apply this to changing opinion.

He wrote a book titled "Crystalizing Public Opinion" which was purchased by Joseph Goebbels, who used it to reshape German opinion toward Jews.. ironically Bernays(and Freud) are Jewish.

-"Bacon and Eggs for brekky" employed by the meat industry to help them sell more meat..

//In order to promote sales of bacon, for example, he conducted a survey of physicians and reported their recommendation that people eat hearty breakfasts. He sent the results of the survey to 5,000 physicians, along with publicity touting bacon and eggs as a hearty breakfast.//

-Women Smoking in public. He determined through consultation with Uncle Siggy, that women see a cigarette as a phalic symbol.

//Bernays paid top dollar to get leading NY psychoanalyst A.A. Brill s opinion on the question of what would make women smoke. Brill told him the cigarette was a phallic symbol and represented male sexual power. //

//In the 1920s, working for the American Tobacco Company, he sent a group of young models to march in the New York City parade. He then told the press that a group of women's rights marchers would light "Torches of Freedom". On his signal, the models lit Lucky Strike cigarettes in front of the eager photographers.//

TODAY... I saw an interview on CNN with Rosanne Barr. During the interview *suddenly* a 'viewer question' was offered "Do you think being gay is becoming more normalized?" Barrs.. "Yes.. of course"

Bernays.. is still at work.. being channeled by Rosanne Barr.

Agree or disagree ?
Posted by ALGOREisRICH, Tuesday, 25 January 2011 9:23:04 AM
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So Bernays is source

Of propaganda techniques,

Not god botherers?
Posted by Shintaro, Thursday, 27 January 2011 8:15:18 AM
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Edward Bernays showed American corporations how they could make people want things they didn't need - systematically linking mass produced goods to their unconscious desires. Bernay's was one of the main architects of the modern techniques of mass consumer persuasion - using every trick in the book (persuading women to smoke by convincing them that cigarettes were a symbol of independence and freedom - "you've come a long way baby"),from celebrity endorsement and outrageous PR to eroticising the motor car, the list goes on. Manipulating people - that's what big business does best. "Greed is Good!" afterall - just ask Wall Street.
Posted by Lexi, Thursday, 27 January 2011 10:40:29 AM
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Sneaky one Al.

Of course spin, PR and propaganda are present in modern life. They are the tools of marketing, politics and social engineering. The smarter person would assess and process information and make their own choices. Sure we are all victims of marketing even if we hesitate to admit it.

However, you are hinting at social engineering around homosexuality, you are missing your own point about the vast amount of (mainly religious) social conditioning, PR and propaganda that gives rise to bigotry and discrimination. It was once thought the earth was flat and that women were chattels of men. History shows us that as peoples and societies become civilsed, they also become more human, less divisive and slowly more empathetic and inclusive.

The best weapons we humans have against the constant wave of overt and covert 'spin' is our own brains, compassion and empathy for others. That has always been the case.
Posted by pelican, Thursday, 27 January 2011 11:44:38 AM
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Could you run that past me again, Boaz?

>>TODAY... I saw an interview on CNN with Rosanne Barr. During the interview *suddenly* a 'viewer question' was offered "Do you think being gay is becoming more normalized?" Barrs.. "Yes.. of course"
Bernays.. is still at work.. being channeled by Rosanne Barr.<<

You must have missed out the part where you connect the work of Bernays with the comedienne, entertainer and showbusiness personality, Roseanne Barr. Or do you just assume that because she too is Jewish, she think in the same way that he did?

Has she actually read Bernays, to your knowledge??

If the link is neither her Jewish ancestry nor her reading habits, then you must assume that Bernays is being channelled involuntarily - his influence reaches people mystically through the airwaves, or by ectoplasmic osmosis, or - maybe - simply by breathing the same air?

In which case there is an easy test: would you have answered that question in the same way?

If not - and don't forget that you fulfil the same requirements as Roseanne Barr, not being Jewish, breathing the same air etc. - then your case is categorically denied. She cannot - as you cannot - be influenced by Bernays.

Here's another thought. Have you read Bernays? If you have, and you would not answer as Ms Barr did, then clearly Bernays is not the influence you suspect him to be.

Of course, if you haven't, and still answer differently to Ms Barr, then not reading Bernays has a similar non-effect.

All of which leads me to ask... what exactly are you insinuating here?

And have you sorted out your Scottish forbears yet?
Posted by Pericles, Thursday, 27 January 2011 12:35:11 PM
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Bernays source?

Does that come with Glenn Beck's Eggs Benedict Arnold?
Posted by Bugsy, Thursday, 27 January 2011 12:44:23 PM
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