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Islamic State appeal really isn’t radical at all : Comments
By David Martin Jones, published 16/11/2015But what does deradicalisation mean and does it really address Islamic State’s sophisticated ideological messaging?
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The advertising profession would not exist if changing attitudes or desires was simply a matter of proscribing alternatives. It appears that I.S. has accepted this fact and put skilled creative strategies to work to promote their product, using experts who have the understanding of consumer motivation within the target market.
On the other hand, our government is squandering squillions on billboards saying "Don't Do This!"