Johnny

The distrustful attitude that Melinda and others have towards male sexuality is a key issue arising from the original article. It is quite proper that Houllie and others discuss it.

The predictable complaints about DV and claims about skewing statistics are irrelevant to this article and probably should have been left for another of the many threads about that issue.

Yes, I agree with you Johnny Rotten that:

**The distrustful attitude that Melinda and others have towards male sexuality is a key issue arising from the original article.**

And yes, sexual objectification of a women's body in media advertising is an issue which should be raised. But ... objectifying the woman's breasts was the POINT of this breast campaign advertisement! As it is clearly written at the end of the ad, women between the ages of 20 and 49 are at the highest risk of death from breast cancer. So, the focus of the ad was a beautiful young woman with beautiful breasts. Breasts ARE sexual, they are beautiful and they ARE part of being a woman. The ad, as it was intended to do, drew our attention to her breasts, objectified her breasts representative of her sexual,youthful, ALIVE being. Who would ever think that someone so healthy young and beautiful could ever get breast cancer and DIE from it? It was about breast cancer awareness, and the message was that it even attacks young women. Can't believe all the high-horse male-sexuality-phobic dribble I've been reading.

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Re heroism - that is not what I am saying Anti. I am speaking of definition - a heroic act is one that is done without expectation of a reward. In real life most people usually show their appreciation and give thanks even when it is not expected.

This reminds me of the Ad about erectile dysfunction and the two men playing the piano without using their hands. My husband hates that Ad, yet he has never been accused of being a prude. He and I both hate the safe driving Ads targetted at young boys implying a small pen*s with a tilt of the little finger.

You can disapprove of an Ad for various reasons without accusations of misogyny or misandry

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Sorry Johnny Rotten, no it was Benk who said it. My apologies for misquoting you Johnny Rotten.