The Forum > Article Comments > S*xualised bre*st cancer campaign sending the wrong message > Comments
S*xualised bre*st cancer campaign sending the wrong message : Comments
By Melinda Tankard Reist, published 10/9/2010Many of the slogans used in bre*st awareness campaigns are about saving boobies, hooters or jugs.
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Why must one be a big bundle of empathy to debate the logical (or non-logical as it were) assertions of the author or other posters?
Sex is used in this campaign to get attention, but it needn't and doesn't override the true purpose of the campaign. ie saving women form cancer.
To assert that a bunch of guys are encouraged to mourn the possible death of mammary glands over the death of women is bu11shit. To think you could encourage men like this is laughable, and to assert that this advert leads to "insidious forms of physical, structural and mental violence.” is even more laughable.
Then, that "Thousands of violent acts against women, including battery, rape and murder, are committed because the perpetrator views his victim as nothing more than an object created for his pleasure. " is at best speculation. Unless you ask thousands of murderers how they view their victims and find they have al depersonalised their victims to this degree.
In the end, as benk said, 'The distrustful attitude that Melinda and others have towards male sexuality is a key issue arising from the original article.'
I would say it is THE issue. Just look at the whole second page. The campaign is just an ACA standard segue to the main purpose of MTR's article; To explain that mens sexual desire is predatory, perverted and abusive, and cannot be expressed without reducing women to an object. This campaign is just example used to further that hypothesis.
The article can be summed up as "Men who are attracted to women they don't know personally (ie all heterosexual men) are guilty of objectifying women, so are the cause of 'Thousands of violent acts against women, including battery, rape and murder'.".
The author cares no more for breast cancer survivors than a politician using the death of a pink batts installer to further their political aims.