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The Forum > General Discussion > Helpful advice for Yellow Pages

Helpful advice for Yellow Pages

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<<Yellow Online is too expensive for the service they provide>>

Oh thanks, I didn't know that - I was assuming that every Australian business has a line there with at least the business-name and address (having an area advertisement is of course more expensive, so I wouldn't expect everyone to have it). This way I was expecting to not miss any and I'd probably go by the flags and choose the one located nearest to me.

Perhaps I should stick to the printed version!
Posted by Yuyutsu, Tuesday, 29 May 2012 9:08:22 AM
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i understand yellow pages..is sepperate from telicom[telstra]..whatever..yet i feel they are the same

it has the oppertuinity to out google google[in ya dreams]
but it can serve its custom base better..[by being australia specific]

and offering all [everyone]
a free web acces..of say half a gig
that buys loyalty...starts us on their page*

the first search puts their 5 best custom suggestions
plus a google top 5 plus a yahhoo top 5

as their page would appear first
their picks are first

and iyt all begins with giving EVERYONE..
LIMITED..gig..plus web acces..for free
24 million sims..or offers for limited free web acces

more
once we sign a contract
we repeat this globally..

each DEDICATED serving its own people..LOCALLY...*first..
se google owns the search..yellow pages [or who ever]..

needs to give a bit more..[buy our loyalty
..with gig/web acces...for zip]..as a public service
Posted by one under god, Tuesday, 29 May 2012 9:43:35 AM
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I find yellow pages as a leson in frustration and do t bothe using it anymore, unless I really have to.

NOT HAPPY JAN!

It's time to move on.
Posted by rehctub, Tuesday, 29 May 2012 2:25:15 PM
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Yuyutsu, it is costing me $320 per month with Google at the moment.For a comparable service from Yellow On Line,it would be $11,400.per mth.

Sensis is part of Telstra and I don't think a Govt body has the survival instinct to evolve into something more competitive.The best they could offer was a 7% reduction in premium for another 12 mths contract.

If Sensis become specialised in Aust Business and concentrate on helping businesses find customers and the reciprocal of this reality,then they will prosper.With the hard times beginning to bite this yr,I like many businesses have begun to look at costs and returns.

Probably the best thing for it's survival is to sell Sensis off to private enterprise but I don't think it is now worth much.

On this topic Pericles and I agree.
Posted by Arjay, Tuesday, 29 May 2012 7:29:49 PM
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Dear Arjay,

How much will it cost you to put a LINE, just one single line in yellow-pages to let people know that your business exists?

When choosing a service I'm not looking at any glossy stuff (in fact, that puts me off), I just need to know that there is a provider near me, their address and phone-number, then I choose the one closest, if they don't answer I call the next closest, simple.

What's "Sensis" anyway? (and why should I care about it?)

Look, I'm just offering you my 2c advice, to let you know that some people are not into this computer/internet craze and can still open a real book made of real paper. Better not forget them because they can become good customers of yours!
Posted by Yuyutsu, Tuesday, 29 May 2012 7:47:02 PM
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I suspect - although I don't know for certain, Yuyutsu - that it might be possible to have a one-line entry in the Yellow Pages that gives the name of my business, its address, and a phone number.

Frankly, that is about as much use to me as tits on a bull.

No URL, no email address, no description of what my business does. They don't even have a category that is accurate enough to identify my business - "find by category" yields 693 results in NSW, 193 in Greater Sydney, and 63 in my postcode. Which is irrelevant anyway, because I don't have a shopfront. So having a free entry in a place where no-one can find me is a total irrelevance.

But intriguingly, if geography were of interest and relevance - if, say, I were a restaurant...

>>I just need to know that there is a provider near me, their address and phone-number, then I choose the one closest, if they don't answer I call the next closest, simple.<<

Not necessarily. You would constantly be swapping backwards and forwards between the address in the yellow pages and a street directory(!).

What many people are doing these days is using their smartphone. One app finds the restaurant, together with details of the cuisine, the price bracket and some reviews, and shows the restaurant's distance away. And, for good measure, a map, with directions of how to get there from where you are standing.

Now *that* is simple.

And free.

To you.

But not, as Arjay points out, to the restaurant - they pay, in order to be visible to you.

>>Better not forget them because they can become good customers of yours!<<

In ever-decreasing numbers, one suspects.

Sensis, by the way, is the advertising and directories arm of Telstra Corporation, and is the company that owns Yellow Pages.
Posted by Pericles, Wednesday, 30 May 2012 3:17:40 PM
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