The Forum > General Discussion > Massive Price Rip-off
Massive Price Rip-off
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theory right now. Yes, Woolies and Coles make a profit, but in
relation to what they do actually do, its quite slim."
Yabby,
When you look at any one element of the chain in isolation, the numbers don't look too bad. But when you sum up all the bit players in the chain and quantify their impact in terms of the price jump between farmer and retailer, it's actually quite significant. So, Coles and Woolies have a slim margin, but they more than make up their profit volume by having a large market share. You must know that when one group does well, someone else always loses, because there's only a finite amount of resources and capacity that the whole of society has to fit within. In the case of Coles and Woolies, the losers are mainly their employees who are paid lowish wages (compared with society at large), small family businesses and a lot of ordinary workers that are employed in the food chain (literally). That's why many Asians are now working as checkout operators these days, because C&W and driving down costs everywhere they can in order to maintain their margins.
"I think I am getting a more then fair deal and clearly those many other shoppers agree with me"
The operative phrase is "more than a fair deal". I'd argue that good for you equals not so good for someone else.
Overall, it sounds like you're saying that things for the consumer are better now than in the past. From a personal, relative point of view, that's fair enough. But, it still doesn't rebut the point some of us are making on this thread that there is an industry that is getting financially rewarded out of proportion to what it actually produces. Getting rid of that will flatten the playing field quite a bit and make things a lot fairer for a lot more people.