Nice article.

I don't think a fatherhood revolution will lure dead-beat dads into thinking fatherhood is 'cool' turning them into great fathers.

Unfortunately the problem is with society and the media's current definition of a father.
I've seen the ads on father's day calling families to buy 'GuitarHero' for dads, c'mon really an Xbox game, is that what society thinks of us fathers, why are they treating us as man-boys. On the flip-side of the coin on mother's day families are told to buy mum books.

Another ad shows a man asking his wife what benefits came with their home and contents insurance, he was unaware that they had flood damage cover.

So in just a few ads we see how society portays men (fathers specifically). So us fathers are lazy, gamers, unintelligent, unaware, we spend money not knowing what we purchase and we have to run to our intelligent wives to ask them for help in every situation.

There is no doubt that society is brainwashing fathers to keep them boys as long as they can, this is in order to keep them consumers.
A father that works hard, raises his children, protects his wife and is not concerned with the latest fashion is of no use to the economy.

What they are doing is keeping us man-boys so that we spend our money where we don't need to spend it and have no interest in raising our children, thus our sons also grow up to be man-boys.