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Caring big business or a wolf in sheep’s clothing? : Comments
By Dayna Simpson, published 10/1/2005Dayna Simpson argues that corporate philanthropy must not be allowed to become an opportunistic branding opportunity.
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It's true private citizens and corporations led the charge on sending assistance to earthquake-tidal wave survivors and their shattered communities following the devastating events of Dec 26 and that in some respects governments have played catch-up.
But if I were a bereaved-injured-homeless-destitute Acehnese, I wouldn't give a damn whose logo was on the bottle of water or soft drink I was given - though I might ponder the issue of whether the faux-morality of the arguments put forward by western PhD researchers about corporate greed risks placing further limits on free capital investment flows and thus the sustained long-term economic growth needed to provide paid employment opportunities and therefore the opportunity to enjoy the product by choice rather than necessity met by kind donation.