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Caring big business or a wolf in sheep’s clothing? : Comments
By Dayna Simpson, published 10/1/2005Dayna Simpson argues that corporate philanthropy must not be allowed to become an opportunistic branding opportunity.
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In fact I'm not sure why there seems to be so much vitriol here against Dayna's PhD - why the personal attacks? I thought this was a 'debate' site. Isn't that missing the point? In the last paragraph of the article she says she's all in favour of corporate giving and hopes it will continue. I believe she's advocating the right for the public to ask questions like where is the money going and how is being distributed and what about all the other humanitarian crises that are so very much in need of corporate dollars but never receive it? Isn't CSR consulting/research about pushing for more accountability from corporates?
Wasn't there something somewhere in history about some Greeks and a Trojan Horse?