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Are the media ready for millions of seniors? : Comments
By Margaret Woodberry, published 3/6/2015An increasingly older population which actually be a commercial bonanza.
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It is sobering that even those who with financial advice and prudence made what was considered to be more than enough provision for their future are now living very modest existences, which can include strategies such as under-insurance to survive in their homes.
There is a number of forces that have come together over the years to gobble away their nest eggs, even though astutely invested and managed with advice. Government taxes and user pays feature strongly in that. At local government level, raters and charges have been ramped up considerably. I will not go into the reasons why, but the cost of infrastructure for 'Big Australia' and (over-)population growth, feature strongly.
I think we are seeing the last of the generations who could look forward to living their post-retirement years in the family home and familiar surroundings in which they raised their families.
The author need not fear that wealth gathering entrepreneurs have not discovered 'seniors' or the 'Boomers', call them what you will. Because government, both sides, have already been complicit in setting loose the entrepreneurial sharks on retirees to lighten their wallets ever sooner than later. Then again, government has been taking dips out of retirement savings as the money is invested and returning for more chomps later. 'User pays'? Covered that angle too: the greying lot can sell their shelter to pay for aged care. Labor will take an extra, greedy bite with their planned capital gains tax on private homes. Then death taxes, courtesy of the Greens.
Perhaps the author is thinking of the very well remunerated womyn of Emilys List: materialistic, conspicuous consumers who intend to 'retire' as directors on the boards of taxpayer-funded Quangos and private companies. Yes, they will need glossy reading mags with the latest niche 'to die for' buys to flaunt at their next Hilton networking knees-up (somehow paid for the taxpayer as usual).