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The new era of NGO campaigning : Comments
By Keith Suter, published 25/5/2010When campaigning NGOs need to move their message from the 'head' to the 'heart'.
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For instance this organization which promotes the Small Is Beautiful paradigm promoted by E F Schumacher in the 70's.
http://www.resurgence.org
Plus this organization too.
http://www.orionsociety.org
Of course these outfits attract little attention because of their relatively low non-dramatic profiles and activities.
It is very difficult for the usual (especially right-wing) media driven by their gotcha/trivialization lowest common denominator syndrome, to target these organizations.