Why are professional and ethical standards so important for universities?

The universities don't seem to think they are important at all.

Good point. I suppose the article could be re-titled something like: Why Universities should take professional and ethical standards seriously.

Why are professional and ethical standards so important for universities?
ttbn,
Because they're a proven & very effective smokescreen to hide the lack of merit !

It appears universities are more concerned with the mighty $ than anything else except for maybe the lunacy that is PC.

"Yet perhaps the most important challenge is to retain, or in some cases reclaim, the importance of professional and ethical conduct within the University."

Most universities have failed outright by supporting the unsubstantiated hypothesis of anthropogenic global warming (AGW). There is no empirical scientific evidence to substantiate AGW. It only exists by way of invalid computer models.

What gross deception on the part of those universities that unquestionably promote AGW!

What is clear is that if you want a job in mainstream journalism you need to lie, have no morals and be able to paint anyone interested in decency or truth as a bigot. There are one or two exceptions. Ethics in the unis is an impossible task unless much of the swamp is drained. Look at the liars the lefties have turned out in America. Our national broadcasters need to be in favour of promoting the gw fraud, perversion, Islam if they want to be promoted. The unis have progressively dumbed people down to a few sick narratives Credibility at the moment for unis is close to zero.