The Forum > General Discussion > Where have all the jingles gone?
Where have all the jingles gone?
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Posted by mhaze, Sunday, 1 July 2018 11:42:24 AM
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The Aeroplane Jelly jingle was composed by Albert Francis Lenertz (1891–1943), Lenertz was Bert Appleroth's business partner, (Adolphus Herbert Frederick Norman Appleroth, known as Bert Appleroth, a tram conductor who created jelly crystals using gelatine and sugar in his bath. He sold these jelly crystals door-to-door, using his tram route to transport him around Sydney in 1917, the animated airplane in the later cinema advertising 1942 was called "Bertie" after Appleroth). The jingle was a re-working of Lenertz's earlier political jingle in tribute to Australian Prime Minister William Morris Hughes. A minor controversy occurred in the Sydney Morning Herald in 1988 over authorship of the song, with claims made on behalf of vaudeville actress Peggy Thorne, pianist of the Musician's Lodge, Les Woods, and New Zealander Bill White.
The jingle was first sung in the early 1930s on the Goodie Reeve radio show by three-year-old Jennifer Paykel. As the commercials were broadcast live, Paykel was taken to the studio two or three times per week to sing the jingle. Paykel's mother did not renew her contract because, according to Paykel, "Shirley Temple was all the rage and my mother was terrified I might become a public figure like her". Aeroplane Jelly held a talent quest in Sydney to find a new singer and the competition was won by five-year-old Joy Wigglesworth (nee King). Joy recorded the jingle in 1937 with the 2SM orchestra. Aeroplane Jelly is the market leader in Australia's jelly market, with over 18 million packets sold annually. Strawberry is the best-selling flavour. In 2008, the 'I like Aeroplane Jelly' song was added to the national film and sound archive as one of the iconic sounds of Australia http://www.youtube.com/watch?v=ECM0in6zvsE Posted by Paul1405, Sunday, 1 July 2018 7:47:50 PM
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There are still some businesses who believe in jingles.
The team at the BOM ( website: https://thebom.com.au/ ), a 21st-century platform for customers to connect to business owners and for businesses to grow, is considering coming up with a jingle. Posted by theBOM, Monday, 2 July 2018 1:13:06 AM
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G'day HASBEEN...
A great thread no doubt about it, but alas I'm too young to recall any of these - what are they called again, 'Jingles'? Posted by o sung wu, Monday, 2 July 2018 11:17:49 AM
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Funny enough Belly that was first election I remember. Wasn't the slogan 'turn out the lights'. Quite prophetic with fools in SA rushing headlong into renewables. Hopefully Turbull will have a light bulb moment and do away with his idiotic ideology. He could learn quite a bit from Trump.
Posted by runner, Tuesday, 3 July 2018 11:40:03 AM
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The escort Club just came to mind with its "join the club, join the Escort Clb, 42 cents & you're amamber". Somehow, 42 Cents rhymes a lot better than 55 Dollars nowadays.
Posted by individual, Wednesday, 4 July 2018 4:04:48 PM
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to replace the pounds and the shillings and the pence.
Be prepared folks when the coins begin to mix
on the 14th of February 1966.