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The Forum > General Discussion > Where have all the jingles gone?

Where have all the jingles gone?

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I saw a little packet in the cupboard this morning, & it reminded me of a rather frustrating night, long ago. Funny how something triggers old memories.

There were 4 of us in my car, heading to Melbourne from Sydney for the 1967 Victorian Formula 2 road racing championship. With me were the 3 blokes who helped me with the work on my Brabham, & came to race meetings as pit crew. The Brabham was out the back in it's trailer.

Not far out of Liverpool, in the bush back in 1967, we saw a billboard, depicting some happy kids, an aeroplane, & the words, "I like Aeroplane Jelly, aeroplane jelly for me". For the next couple of miles we were all singing the jingle, as each remembered another verse.

Not only then, but for the rest of the 500 miles, just as you thought you had got the thing out of your head, someone would burst into it again. Those things were catchy.

There was the one about Happy little vegemites, & another that told you you'd wonder where the yellow went if you brushed your teeth with Pepsodent.

Then there were the anti jingle ones, like the one that told us that "dirty old goat on yonder hill spends all day chewing on chlorophyll".

I guess they went with the heyday of radio, but my story was in 67, so they weren't quite dead then.

Anyone else have such a tale, or some jingles they remember?
Posted by Hasbeen, Friday, 29 June 2018 3:04:37 PM
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Hasbeen,

They have gone along with copy writers who had that now unknown quality - imagination. Now everything is sold with envy, sex, and plastic 'personalities' paid to lie that they actually use the product.
Posted by ttbn, Saturday, 30 June 2018 10:33:58 AM
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ttbn,

More moaning and groaning from you.
Posted by Foxy, Saturday, 30 June 2018 11:01:05 AM
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Until today I hadn't realised the Aeroplane Jelly song had multiple verses!
Posted by Aidan, Saturday, 30 June 2018 11:16:44 AM
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Dear Hasbeen,

Sigh - ah, the nostalgic memories of growing up
as a kid and listening to the old jingles of
mum singing - "Oh Mr Sheen! Oh Mr Sheen! ...
Wax and polish as you dust with Mr Sheen..."

Then there was - "Louie the Fly,
I'm Louie the Fly
Straight from rubbish tip to you
Spreading disease
With the greatest of ease...
Straight from rubbish tip to you
I'm bad and mean and mighty unclean
Afraid of no one,
Except the man with the can of Mortein
Hate that word Mortein."

And of course there was - "We're happy Little Vegemites...
We all enjoy our vegemite - for breakfast, lunch and tea..."

Those were jingles. They somehow were better that what
we've had recently - Like the Coles adds of "Down, down the
prices are down," or "I feel like Chicken tonight," or
"Lucky you're with AAMI," or even, "Banana Boat," or
"Tip Top;s the one, Good on ya Mum."

Not quite the same.
Posted by Foxy, Saturday, 30 June 2018 12:02:11 PM
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Still remember them one stands out the its time one from the 1972 election *its time*
Posted by Belly, Saturday, 30 June 2018 12:11:59 PM
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Just remembered another one :

"It's moments like these
You need MINTIES!"

I'm sure more will come to me.
Posted by Foxy, Saturday, 30 June 2018 12:17:00 PM
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Thanks Foxy, there are a few there I had forgotten.

Now how do I get the things out of my head?
Posted by Hasbeen, Saturday, 30 June 2018 1:02:01 PM
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Dear Hassie,

Here's another song that was popular. It was the theme
song of the crew of Australia II, when they won the
America's Cup in 1983. The song was by - Men at Work,
"Down Under."

"Buying bread from a man in Brussels
He was six feet four and full of muscles
I said, "Do you speak-a my language
He just smiled and gave me a vegemite sandwich
And he said,
"I come from a land down under..."

I loved that song.

BTW: Rasa Bertrand (Captain - John Bertrand's wife) just happens
to be Lithuanian. Yay!
Posted by Foxy, Saturday, 30 June 2018 4:14:05 PM
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Foxy,
do you still like "Trust British Paint, sure can".
Posted by individual, Saturday, 30 June 2018 5:03:20 PM
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Dear individual,

Sure do!
Posted by Foxy, Saturday, 30 June 2018 5:10:16 PM
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Some more nostalgic memories:

World Series Cricket -
"Coooooome on Aussie, come on, come on..."

"Aussie kids - are Weet-Bix kids."

Quantas - "I still call Australia hooooome."

"Call, call - carpet call (deep voice) The experts in the trade."

Cadbury - "Wouldn't it be nice>"

Meadow Lea - "You oughta be Congratulated."

Antz Pantz - "Sic 'em Rex."

Queensland - "Beautiful One day, Perfect the next."

And who can forget -

"So Where The Bloody Hell are You?"

And Paul Hogan's going to put a "shrimp on the barbie" for us.

Or the yellow pages add of - "NOT happy Jan!"
Posted by Foxy, Saturday, 30 June 2018 6:59:39 PM
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In come the dollars and in come the cents
to replace the pounds and the shillings and the pence.
Be prepared folks when the coins begin to mix
on the 14th of February 1966.
Posted by mhaze, Sunday, 1 July 2018 11:42:24 AM
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The Aeroplane Jelly jingle was composed by Albert Francis Lenertz (1891–1943), Lenertz was Bert Appleroth's business partner, (Adolphus Herbert Frederick Norman Appleroth, known as Bert Appleroth, a tram conductor who created jelly crystals using gelatine and sugar in his bath. He sold these jelly crystals door-to-door, using his tram route to transport him around Sydney in 1917, the animated airplane in the later cinema advertising 1942 was called "Bertie" after Appleroth). The jingle was a re-working of Lenertz's earlier political jingle in tribute to Australian Prime Minister William Morris Hughes. A minor controversy occurred in the Sydney Morning Herald in 1988 over authorship of the song, with claims made on behalf of vaudeville actress Peggy Thorne, pianist of the Musician's Lodge, Les Woods, and New Zealander Bill White.

The jingle was first sung in the early 1930s on the Goodie Reeve radio show by three-year-old Jennifer Paykel. As the commercials were broadcast live, Paykel was taken to the studio two or three times per week to sing the jingle. Paykel's mother did not renew her contract because, according to Paykel, "Shirley Temple was all the rage and my mother was terrified I might become a public figure like her". Aeroplane Jelly held a talent quest in Sydney to find a new singer and the competition was won by five-year-old Joy Wigglesworth (nee King). Joy recorded the jingle in 1937 with the 2SM orchestra.

Aeroplane Jelly is the market leader in Australia's jelly market, with over 18 million packets sold annually. Strawberry is the best-selling flavour. In 2008, the 'I like Aeroplane Jelly' song was added to the national film and sound archive as one of the iconic sounds of Australia

http://www.youtube.com/watch?v=ECM0in6zvsE
Posted by Paul1405, Sunday, 1 July 2018 7:47:50 PM
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There are still some businesses who believe in jingles.

The team at the BOM ( website: https://thebom.com.au/ ), a 21st-century platform for customers to connect to business owners and for businesses to grow, is considering coming up with a jingle.
Posted by theBOM, Monday, 2 July 2018 1:13:06 AM
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G'day HASBEEN...

A great thread no doubt about it, but alas I'm too young to recall any of these - what are they called again, 'Jingles'?
Posted by o sung wu, Monday, 2 July 2018 11:17:49 AM
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Funny enough Belly that was first election I remember. Wasn't the slogan 'turn out the lights'. Quite prophetic with fools in SA rushing headlong into renewables. Hopefully Turbull will have a light bulb moment and do away with his idiotic ideology. He could learn quite a bit from Trump.
Posted by runner, Tuesday, 3 July 2018 11:40:03 AM
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The escort Club just came to mind with its "join the club, join the Escort Clb, 42 cents & you're amamber". Somehow, 42 Cents rhymes a lot better than 55 Dollars nowadays.
Posted by individual, Wednesday, 4 July 2018 4:04:48 PM
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runner,

I don't think that our Prime Minister is thrice married,
a philanderer, into pussy-grabbing, peeing prostitutes,
admiring dictators, not taking advice, firing people,
or in love with Mr Putin.
Posted by Foxy, Wednesday, 4 July 2018 4:23:00 PM
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