The Forum > General Discussion > Is Marriage Equality just a clever viral marketing campaign?
Is Marriage Equality just a clever viral marketing campaign?
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Events at the recent Chicago and San Francisco Gay pride marches would indicate that at least some of the more radical tendencies within the Gay rights movement are starting to smell a rat.
http://media.breitbart.com/media/2015/06/black-gay-pride-640x480.jpg
The big tech and social media companies also devote billions to research into how information spreads within their networks and how viewpoints and consumption habits can be influenced by online trends.
http://www.dailymail.co.uk/sciencetech/article-3143586/Did-change-Facebook-picture-rainbow-flag-Critics-warn-Celebrate-Pride-tool-psychological-test.html
This whole Marriage Equality movement appears to be a more technologically advanced form of older campaigns such as Benetton's UNHATE "United Colours" marketing philosophy which began in the 1980's, it has the same problem/reaction/solution structure. Like "Hate" Gay marriage is an artificial social problem creatively calculated to cause a reaction and result in a solution, that solution being financial profit on the one hand and the accumulation of greater political influence by today's mega-corporations. One could also argue that the misfired social media led campaigns such as Kony 2012 and Occupy were prototypes or rehearsals for the bigger marketing efforts such as Gay marriage and that the campaigns have become more audacious as the reach and sophistication of social networking has grown.