First the story

According to a report in The Australian, Channel Seven and Channel Nine are lobbying the government to increase the amount of ads they’re allowed to show you. Currently, the networks can’t broadcast more than 15 minutes of ads every hour.

But Seven and Nine want to increase that to 20 minutes. Which means one in every three minutes on commercial TV would be spent schilling yoghurt, insurance, cars or the network’s own never-ending line-up of reality fare.

The proposal is being bandied about within the free-to-air TV industry body Free TV, with Seven and Nine strongly in favour and Network Ten strongly opposed.

Rest of story here.

http://www.news.com.au/finance/business/longer-tv-ad-breaks-could-you-handle-20-minutes-of-ads-every-hour/story-fnki1jcy-1227027946227

Instead of making a coffee during the adds I will be able to cook a whole meal.

<<Instead of making a coffee during the adds I will be able to cook a whole meal>>

ROFL ...can relate to that.

Actually, I suspect that in the not too distant future the whole idea of TV channels will be a thing of the past.

Agreed, SPQR.

>>I suspect that in the not too distant future the whole idea of TV channels will be a thing of the past.<<

This is a last-gasp exercise to squeeze the last few dollars out of a dead franchise.

Foxtel will be the next to go, victim of its own overweening greed.

Just wondering SPQR and Pericles, if both free to air TV and Foxtel 'go', what do you consider people at home will be watching?

I would be horrified if those commercial stations had even more commercials.
I imagine that their financial interests will prevail however.

I predominantly watch Foxtel, and rarely go over to commercial stations, so if these increased adverts come to pass, I will be there even less.

Oops, wrong thread, sorry 'bout dat.

It'll drive some people around the bend, let's hope those who deserve it will cop it.