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What's Next?
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Things don't go quickly go viral unless there's big money behind them, even in this day and age it takes years for trends and these funny little tropes to become widespread. Look at Lolcats and those amusing captioned pictures that clog up all the kid's newsfeeds on facebook, they were originally an in joke on 4chan years ago, then they slowly became a "thing" in the wider web, now they're ubiquitous.
When something goes viral in three days like Kony 2012, the Indian student assaults or the Arab Spring and the colour revolutions it's because someone is paying to spread the tropes and the information to sympathetic people who then spread it around to all their contacts, it's paid political propaganda.
Rumours and urban myths on the other hand tend to bubble slowly away on a more or less permanent basis, like the ones about governments appeasing Muslims, councils cancelling christmas decorations or nativity plays and so on.
The other point that has to be made is that the internet and the alternative media are almost entirely "right wing" spaces, there have been some moderately successful counter efforts from the establishment like Salon.com and Slate but they're not as popular as Infowars or Worldnet daily.