@atmmarketing,

<< Brands must go with the flow in a changing world, with rapidly changing technology and ever growing consumer empowerment, brands now need the ability to go with the flow of social change>>

Yes to all counts.

And this is the way to do it
http://www.youtube.com/watch?v=jZkHpNnXLB0
http://www.youtube.com/watch?v=6Cf7IL_eZ38

Full marks Corning –I will never again associate the name Corning with boring old kitchenware.

And this ad changed my views on ants/anteaters forever.
Never ever, ever again will I associate them with dumb senseless creatures.
http://www.youtube.com/watch?v=4Ac9XE2Koxg

Incidentally, at+m integrated marketing of 150 Cimitiere Street, Launceston, Tasmania, Australia, here's a small rebranding tip for you.

Do not, in an attempt to streamline their image, suggest that General Practice Tasmania rebrand themselves as GPT.

A French speaker would pronounce it "J'ai pété"

Incidentally, if you are planning to do work for General Practice Workforce, wouldn't your relationship with Health Recruitment Plus constitute a conflict of interest? Perhaps not in Tasmania, I suppose.

Incidentally, if you are planning to do work for General Practice Workforce, wouldn't your relationship with Health Recruitment Plus constitute a conflict of interest?"

Aren't they [previously] one and [now] the same thing?

http://www.atmmarketing.com.au/client/casestudies/online/health-recruitment-plus.htm

I hope GrahamY is being paid for this...

Well spotted Wm Trevor. I'd missed that.

>>Aren't they [previously] one and [now] the same thing?<<

Which makes the opening post even more embarrassingly self-serving. They rebranded GPW back in October 2010, and are now looking for applause.

How pathetic.

If I were Health Recruitment Plus, I'd fire their sorry "integrated marketing" asses tomorrow. Apart from this somewhat degrading exposé, the HRPlus Facebook page went live a year ago, had one update in May last year, and has one single post.

Slack.

But I do have to ask myself why I have spent any time at all on this thread. Perhaps (he said, answering his own question) because it typifies much of what I find utterly depressing about SME businesses in this wide brown land of ours.

Even - perhaps especially - those that exist on government handouts.