What's your opinion of Kellogg's Nutri-grain? This is for an advertising assignment.

It's sugary rubbish as food, but it tastes pretty good.

A cereal high in sugar and low in fibre. Successfully marketed in the late 80s to mothers via the sexualisation of triathlon competitors and tapping into subconscious desires mothers had for their pubescent sons.

Like many, I am a long time subscriber to Choice magazine, which has this to say,

"KELLOGG'S Nutri-Grain is a low fat, low fibre cereal with lots of sugar, and while it doesn't taste salty it's packed full of sodium, too.

A good kid's breakfast cereal should have more than 5% fibre but with only 2.7% fibre in KELLOGG'S Nutri-Grain there's not a lot going for these highly processed, sugary and salty morsels of corn, wheat and oats.

It's long been promoted as 'iron man food' and claims to be 'the energy cereal' which gives KELLOGG'S Nutri-Grain a healthy, active image that is far from accurate. Remember that energy is just another word for kilojoules and in this case much of that energy comes from sugar."

http://www.choicefoodforkids.com.au/review/KELLOGGS-Nutri-Grain

Your market research should show that more and more people are aware of the harmful effects of salt, sugar and low fibre in their daily diet. Health authorities are especially concerned about obesity and diabetes in the young.

Market research would also show the only way to market something that bad for you is to have lots of sex. But then women will complain. Solution - more young men almost naked (pecs, washboard guts, brief swimsuits wet) while showing fewer interesting bits of the nubile young women. The ad companies are already onto that.

Whatever you do don't mention that cereal manufacturers are gradually (very, very gradually - imagine fingernails dug in) being dragged towards cutting down on salt. Hey, remove the salt and sugar and remove the taste, right?

Have fun with the research.

A textbook example of how advertising and marketing works and how you can use it to sell virtually anything, even poison to children.

It's full of vitamins and minerals and is really, really good for you. Don't believe the others, they're just party poopers!