It seems unfair to gang up on the rangas. Sometimes they can be just like people.

As for the Emos, they probably like the ads. Something else to wail about.

Lame jokes aside, frankly, I don't think government money should be spent on social engineering regardless of the delivery method. In relation to the content of the campaign, the red-headed people I know take the jibes in good humour, which is probably why it's still acceptable.

Everybody is well aware that redheads are no different to anybody else and making fun of them is more of a dig at racism in general than redheads. If however, redheaded people object to the ad then I guess it should be removed.

I won't take it seriously until red-headed people do.

Emos however, are fair game. If they want to whinge about the tragedy of what's usually a middle-class suburban lifestyle, then they're inviting criticism.

As I said however, I'd prefer the money spent on more tangible causes.