The adverts can be seen in the Age.

http://tinyurl.com/yapgop2

This is the Justification.

'Mr Pallas said young people used this kind of language and incorporating it was the best way to get the safety message across.

He denied the grand prix was at odds with this message and said young people were massively over-represented in the road toll, something he would not apologise for campaigning against.

''There's no point talking to people at a level they're not interested in,'' he said.

''Some of our [campaigns are] more about talking to ourselves on occasion than it is about making sure those messages are getting out to the community. This is the language they and their peers use.'''

Epic fail man!

BTW: Young people are more likely to use the term Rangas, as in Orangutan.

'Surely they could not be condoned by the Government?'

They're put out by the government.

The emo version seem's to be this one http://www.youtube.com/watch?v=M7CBJr0GReI

We should all be fairly used to governments spreading hatred but that does not make it Ok.

R0bert

I like these quotes...

'"And to think Mr Brumby is a patron of the Alannah and Madeline Foundation. You've just undone some great work people have been doing to reduce bullying. '

"Every time a D1ckhead designs a crap 30-second spot and some out-of-touch client actually buys it, a W@nker in advertising gets his wings,"

Sorry Houeliebecq but ranga's is the term for redheads used by the young people in my workplace. (Do Orangutans have red hair by any chance?). I was making an attempt at irony based upon my own experiences , an example of discriminatory thinking being popular among the young.

I agree with you that this type of message should not be part of our attempts to reduce the road toll. Govt should not participate in anything that popularises any sort of discriminatory thinking in anyone, particularly the young.

Bullies using the internet is the major concern because it is much more difficult for our children to deal with, than in the schoolyard. Why give them material and encouragement?

Got to be an April Fools Day prank, no government could be so so out of touch and arrogant as to foist tasteless rubbish like that onto the community. In the unlikely event that it is for real, a minister's head should roll.