The Forum > General Discussion > Holden's new car design is a dud!
Holden's new car design is a dud!
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Today cars are designed by young Turks and CEO’s that express their fantasies in their macho designs. The advertising that goes with their designs are fast, furious, sleek, dangerous, designed for the sexy, young executive male and females or the family people movers. These people think they are the only clients that buy cars. They have not analysed the market of tomorrow.
There is a growing cohort of over 55 to 80 who will buy cars in future. They want a car that is easy to get in and out of comfortably. A two door car would suffice because this age group needs a car for just one or two people. Their journeys will be mostly short local trips that do not need excessive speed. An electric or solar car would be a more appropriate design for their future needs. So who is going to design their perfect car? Not Holden by the look of it! Their gas/ethanol driven cars are not what future clients or the environment needs.
The Government is once again wasting an opportunity to resolve a problem that has been allowed to escalate over the past decade. Poorly designed cars have been produced by manufacturers that refuse to retool their factories to produce cars that are safe, economic and suite the environment and clientele’s future needs.
A car designed for future clients would also be safer for the under 25 age group that is responsible for many road accidents today. Before any grants are handed out there needs to be an objective study, without union influence, on where taxpayer’s money should be invested in the car industry. The Luddites cannot hang onto their jobs forever. New jobs evolve from new technology and that needs Government funding in new design. Holden latest announcement just does not fit the taxpayer’s needs.
Mary Jenkins.
WA 6163.