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The big three
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Routs were required to build a new factory in the wrong area, to employ workers of the failed ship building industry. Their end was just a matter of time.
Austin, & Morris were required to amalgamate, death was asured.
Leyland were forced to pick up the resulting BMC. Cars had to be built for export, death was hastened.
Any prescription of the type of product to be built is a sure way to guarantee failure. What you want to see built is not what the public will buy.
It cost GMH a billion dollars to develope the current Holden. I'm sure they, & Ford, & particularly Mitsubishi, wish they had gone smaller, NOW, but that was not the case, when development was strated. GMH will probably get most of that back in time, & get one more try, if GM is still there.
To develop a new smaller petrol car will have a similar cost, & should be viable, but something different, who knows? & what to develop? Should it be Fuel cell, Hydrogen powered, Natural gas, Hybrid, or perhaps full Electric? They will not get more than one go, so they had better be right.
If you watched Top Gear the other night you would have seen, what most of us car buffs have known all along. Hybrid, & hype are interchangeable, when it comes to cars. Almost as big a con as global warming, but who cares if they sell.
GM have spent a billion on fuel cell development, with no payoff & none likely now. They have a similar investment in battery development, for full electric comuters, with no pay off there either.
If they do get a bail out it's going to take some brave men to chose their direction with future products. I wish them luck, our future comfort is resting, to some extent, on those choices, in more ways than one.