Presently, cinema has become a dominant force and an indispensable aspect in the world. It is no more an entertainment activity alone. It is found to significantly influence almost every aspect of human life. Even governance could not escape from its evil influence!
Youth unfortunately become addicted to cinema by its extravaganza and glitter. Portrayal of actors as exceptional individuals on screen misleads impressionable youth into thinking that actors are morally good. The naïve and uninformed youth often fail to recognize that these actors are just ordinary individuals who opted to pursue acting for quick financial gain.
The trend of actors entering politics is a socially unwelcome phenomenon. Ill-gotten wealth gained through the film industry is often misused to establish political parties. Unfortunately, male actors who have entered into politics draw large female followings, which then become their voting base. Consequently, governing politicians tend to praise these actors and their imaginary impact on society.
Several government awards, prizes and appointment as ambassadors for government projects and extensive media coverage of cinema celebrities deceive individuals, especially the youth, to view cinema as a worthy human endeavor.

Immorality flourishes in this world of black money, cinema.
Government remains a mute spectator to the pervasive malpractices because of the immense political clout cinema possesses.
Therefore it is seen that cinema masquerading as an indispensable activity gets undue precedence over all other pressing problems. The poor is misled to support cinema.
As cinema targets mainly the youth for its existence and survival, parents and educational institutions have to play a crucial role in guiding the youth toward a healthy direction.
The exploitation of cinema by the media people for their personal ends should be denounced and controlled.
If society does not collectively strive to demonstrate to our youth the harmful impact of cinema on their lives, true positive growth cannot occur and we will be living perpetually in an atmosphere of deception