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China and Google: searching for trouble - part II : Comments
By Jeffrey Garten, published 28/1/2010Google: advantage China for now, but it can’t stop the march of globalisation.
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What?
Firstly, Google hasn't, and will never "withdraw from China". The internet is global. google.com, google.com.au and yes even google.cn can and do operate from anywhere on the planet while serving China.
Secondly, right now China's only power over Google is they can filter it. Right now I doubt Google would care. The market that China controls - selling Chinese ads targeting Chinese citizens for consumerist goods to, is worthless as they are so poor. The only reason companies like Google are interested at all is they might not be so poor in the future.
Google's power over China is two fold. Firstly they aren't in China and thus can freely ignore whether China or the UN says. Indeed they have done just that, as they no longer filter their searches at the behest of the Chinese Government.
Secondly despite what the article says, Google will always a propaganda war with China. Not in China, of course. But to suggest the rest of the world would trust China word over Google's is absurd.
Finally, Google is the biggest ad agency on the planet. If China wants to sell to where the money is, they have to use Google. Despite the fact that China goes out of its way to block Google, divert Google's traffic to its government pawn, Baidu, Chinese businesses use Google by preference.
So it boils down to this: China controls the information flow to its own citizens, but Google organises information for the rest of the rest of the world - where the money is. This game is nowhere near as unbalanced as the article makes out.