Of course such gross street level advertising campaigns reduce "Jesus" to another consumer product, which is exactly what "jesus" is in our now TV created fantasy world.

The adds feature the slogan "Jesus:All About Life".

Is this what they have in mind.

http://wordsfromjesusbook.excerptsofinri.com/images/christ_passion_movie_cross.jpg

Remembering that at the time (2004) this film was hyped as an excellent missionary tool for spreading the "faith".

I am sure that the people promoting the new campaign were of the same opinion at the time--and probably still are in 2009.

Rubbish.
The American televangelists have had great success with their tv shows which are nothing but glorified adverts.
It all depends on how much you have to spend. If this campaign was designed by the top ad men and presented across all media for a sustained period there would be a measurable increase in godbotherers. Whether it would be sustainable or even desirable to "sell" religion in that way is another debate.
If advertising doesnt work then why is so much money spent to surround us with it?

The churches are losing members because people are bored or are thinking for themselves. Most of what the church services are about are pld hat and lack credibility/.The lives of the clergy arent exemplary.

Make no mistake,readers, the churches stand for ONLY one thing and that is CONTROL and Power over ypur thinking.

Do they want you to think about Jesus?
NO.Thinking about Jesus has them in a quandry anyway. No one really knows who Jesus was.Advanced liberal scholarship is establishing the view he may be the archetypical cult hero patched together in the 3rd and 4th centuries mainly and added to after that.

Do they want you to think about God?
NO.Then they will turn to other religions...principally ,Hinduism or Buddhism.

socratease

I agree with mikk,advertising is effective, the smoking habit is evidence of this,zillions have been spent successfully encouraging people to either take up smoking, or, to give it up.
I'm not sure that the expensively advertised "Jesus" of the US evangelicals is the same one most traditional Christians follow.

Hey lets start that argument again about how the atheists aren't allowed to advertise on buses because it's 'offensive'....

' they will turn to other religions...principally ,Hinduism or Buddhism.'

Yeah you know why? Because Buddhism is close to Jedi. People can relate to stuff like that.

I mean who is cooler, Jesus or Yoda.

I know who my money's on!

But the conspirators at the ABS just put 'other' if you put Jedi for religion down on your census form.

Interesting stat: more Australians identified themselves as Jedi than voted for Steve Fielding.

And which of the religious kooks gets taken seriously? Well, neither, but I don't see any Jedi in the Senate.