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The Forum > Article Comments > The ABC - and SBS - of social innovation > Comments

The ABC - and SBS - of social innovation : Comments

By Terry Flew, published 4/2/2009

As public service media organisations, ABC and SBS are uniquely placed to enable new user-created content opportunities in the online media space.

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There are some problems with user generated content.
1) Subject to abuse by marketing companies. "Viral" approaches are gaining ground where the "marketers" just voice opinions and do not admit that they are marketing. It is surprisingly easy to influence a forum with enough targeted focus.
2) No authority. Millions believed in witchcraft, but that doesn't make it true. Just getting a large sample of ignorant opinions does not guarantee balance. ABC and SBS have value now because of the respected expertise. (Not by all of course, but enough to have credibility...well more than the commercial tripe anyway)
The Libs accusation of bias just reflects how extreme their views really were. When the Right say "balance" they mean "any opinion, no matter how paid for, ignorant or biased". This makes it impossible for them to recognise real balance when they see it.
Posted by Ozandy, Thursday, 5 February 2009 11:30:04 AM
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