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SBS more relevant than ever : Comments
By Ien Ang and Gay Hawkins, published 17/11/2008Too often SBS is dismissed as a niche broadcaster, relevant only for ethnics, eggheads and, more recently, revheads.
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continued....http://wanews.org/news/sbs.htm
Macdonald refused to be drawn on whether SBS was just duplicating a role the ABC is already performing. It's a pity – we all know that SBS will soon broadcast the Ashes Test cricket from England, normally the preserve of the Nine Network, a large commercial entity. SBS prides itself on being the voice and face of multicultural Australia. But do we really need it? Another question is have Australia's ethnic communities already moved into the mainstream of Australian society? Just look at the non-Anglo-Celtic surnames in our parliaments, favourite sporting teams or on mainstream television!
What is ironic about SBS is that it claims to serve multiculturalism. But that has to be questioned. Since its inception in 1980, SBS TV, then known as Channel 0-28, has had reporters and presenters from a wide variety of backgrounds, such as Greek, Italian, Croat, Serb, South American, Asian and so on.
In 25 years there has not been one reporter or presenter from Australia's sizeable Turkish and Macedonian communities. This is a remarkable statistic. Members of the Turkish and Macedonian communities claim that SBS TV marginalises them because the broadcaster fears the influence of the politically savvy Greek lobby. All of these ethnic groups do not get along because of historic tensions that have no place in peaceful Australia. SBS by playing favourites rather than showing toughness is in fact keeping these tensions alive.
Mark Boyd, SBS TV's News and Current Affairs Chief, says SBS doesn't discriminate nor does it have a quota system. But surely in 25 years, one Turk or a Macedonian would have broken through SBS's glass ceiling?
In its coverage of the Iraq War, SBS's Dateline program, the current affairs flagship of the network, has never given much coverage to the Assyrians, who are Iraq's indigenous people and also happen to be Christian. We hear daily about the plight of the Sunni and Shiite Muslim Arabs and the non-Arab Kurds in the north. But the Assyrians remain a forgotten people in their own land.