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Desperately seeking role models of intelligence, wit and independence : Comments
By Lisa O'Brien, published 17/10/2008In a society as image-conscious as ours it is hard to convince young women there is more to life than beauty.
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Every so often, a series or series trend comes around, which breaks out of the TV comfort zone of women as newsreaders, lifestyle (aka weight loss gizmo) presenters, panel padding (you know ... the token female who is mainly there to laugh at all the men's jokes) or UST stooges.
In these 'groundbreaking' series, women are either the rare creative force or are featured on-camera in intelligent roles where they might actually talk to one another about something other than attracting a man.
The series/trend then receives lots and lots of media coverage of the ‘oh-look-a- strong-female-role-model’ kind. Then comes the inevitable backlash.
It happens from without – lots of ‘has-the-pendulum-gone-too-far’ and ‘are-men-losing-out’ stories in the media. And it happens from within – TV executives and advertising directors declaring that viewers are ‘just not interested’ in strong women kicking intelligent butt, despite poll after poll revealing otherwise. The series either gets pulled, banished to an unwatchable timeslot or sanitized for patriarchal consumption.
The list is as long as it is tragic – Cagney and Lacey (destroyed by stealth despite a swag of Emmys), the Golden Girls, Roseanne (most hated woman in America) Barr, Murphy Brown, Designing Women. Others – like The X-files and Moonlighting – start off with intelligent, feisty secondary female characters, only to gradually disempower them as the series unfolds.
At least the US has tried several times and failed. Britain and Australia barely even bother. Kath and Kim was a rarity and the talented Linda La Plante forged her success on the solid formula of female mutilation-murder.
It will be interesting to see if Oprah and Whoopi are able to keep their considerable amount of money where their mouths are ... or whether they will bow out gracefully when the media inevitably turns against them and/or their executive producers suggest that ‘viewers don’t want’ to hear minority women talking politics anymore