The Forum > Article Comments > Give this ad the boot > Comments
Give this ad the boot : Comments
By Melinda Tankard Reist, published 14/3/2008One women's magazine paid its respects to women on International Women's Day with a fashion ad of murdered woman.
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Also lets not get sidetracked about whether the body is real or a mannequin or a hologram. Irrelevant. We are talking about imagery.
Based on some of the comments here there is an assumption a lot of you are making about those who agree with the author. You think we believe that someone will see this Ad and then proceed to commit a violent act. That is too simplistic if we are looking at this Ad as a stand-alone.
When I make judgements on issues like this I ask does this fit in with the sort of society I would like to be a part of OR does this Ad help us as a society to ensure that all people are treated and respected equally regardless of gender, race, size, colour AND does this Ad highlight yet again the general media malaise (eg. desensitization and issues like the sexualisation of children). I know these issues have been raised before on the violent porn article. Corporates should take some responsibility ie.turning a profit should not come at the expense of more important social issues.
Now I know that you cannot hope to eradicate violence but I think more can be done to prevent its escalation. I strongly believe that humans are capable of being desensitised to violence and behaviour that was once thought 'out there' could be seen as quite acceptable. Why do we continue promulgate these images in the media (film, Ads, TV and video games)?
It is on this premise that I make this judgement about this Ad and not because we don't see the artistic humour in the "I wouldn't be seen dead in these shoes" or that I think we are all fools that are incapable of making our own judgements as some of you might infer.