Great predictive capacity shown by the author - weeks after this article was first published Murdoch's Sunday Telegraph endorsed a Labor vote? When was the last time a Murdoch paper did that?

so what else is new?

the ruling class used to rule through religion, now they rule through the media. both means persuaded, although religion had threats at it's disposal as well.

the rise in power of a professional managerial class in politics and commerce have added a fourth player to human society.

pollies, money, and media all need each other in maintaining their position living on and from the consumer-voter-worker. no prizes awarded for stating that individual members of the media have attached to themselves to particular corporate or political figures. it's just evolution in action.

Does anybody know how many former journo's or on air TV presenters are running for which parties in the current election?

The author makes no mention of those in the media who's allegiances are firmly with the ALP - have they all left to contest seats in this election?

R0bert

A check of Sunday Telegraph editorials over the past 20 or so years would show its editors proudly assert their rights to express an independent editorial opinion on many political issues, including elections.