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The Forum > Article Comments > ‘Money can’t buy me love’ - Australian media at the crossroads > Comments

‘Money can’t buy me love’ - Australian media at the crossroads : Comments

By Michael Meadows, published 14/5/2007

Democratic principle remains subservient to commercial advantage as independent radio and television get squeezed off the airwaves.

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The author said:

"Commercial media is not about providing programs for expectant audiences - it is about delivering audiences as consumers to advertisers in easily digestible portions."

To which I exlaim *BINGO*!

yes.. so, what does the die hard commericial TV executive think/suggest/do when it looks like ratings are taking a plunge?

He thinks 'DEMOGRAPHIC' and probably this entails looking at the psychological profile of the target audience.
I'm not sure which comes first, the request for advertising space based on 'existing' programs, (and their peceived audience share/profile) or.. whether the execs say:

"The BIG money is in the such and such demographic, so lets re-structure our format during the hours of this and that to meet that particular audience"

The logic being that once they have a big audience of a particular demographic, the Ad revenue will follow: Or, perhaps the programming exec's have discussions with advertizers and slam down figures of how a particular show (which they plan to air) is doing in an overseas market, and how its a sure thing if the Corporations get on board with some serious sponsorship dollars ?

BOTTOM LINE. It stands to 'reason' (Brushy! are u reading?) that to get the largest audience, the program content must 'get attention'.
Thus, we have the mindless idiocy of 'Big Brother' or the softer 'Australian Idol'.. but then, what about the youth demographic? Is it 'more sex more sex' on the music Vid chanels?
Have our young people been reduced to mere biological organisms which respond predictably to empty, shallow, soul destroying soft porn in the name of commercial advantage and advertising revenue?
Posted by BOAZ_David, Monday, 14 May 2007 10:07:15 AM
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How is it that those who should know the most about the media by going to university to study ‘communications’ and other “corporate media are evil and need to be controlled” courses end up not only knowing the least but also with a case of paranoia thrown in.

To begin, he erroneously describes the so called four estates of power. They are in fact the clergy, both houses of parliament and the media, but not the judiciary.

‘Of course, it is not “their media” at all. Commercial media is not about providing programs for expectant audiences…’ C’mon, one thing you can’t criticise the commercial media about is giving the public what it wants. Ironically this is often what it IS criticised for. You know: “The mindless pursuit of ratings”. So much football, games shows, Big Brother, World’s Most Wackiest…, Australia’s Most Wanted, Border Patrol……, etc.

“…re-enact 19th century sedition laws in an effort to toe the conservative line laid down by its international overlords…” Yeah right, it’s an international conspiracy.
Posted by Edward Carson, Wednesday, 16 May 2007 4:36:33 PM
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