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Charter for conservatism: the ALP campaign review : Comments
By Binoy Kampmark, published 11/11/2019Having Shorten as leader was a handicap. Six years which had included seeing off two prime ministers had taken a toll on popularity.
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1) It had a very unpopular leader
2) it scared retirees on tax
3) it could not/ would not explain what it was going to do with all that extra tax
4) it could not/would not explain who was the big end of town (so naturally anyone earning over a $100k was scared)
Unless you where a die hard labor voter, all the rest of Australia heard from Bill shorten was TAX, TAX, TAX and envy on anyone earning a quid.
Even primary school children will tell you, if you want to win be nice to people, if you want enemies, insult them, confuse them and bully them
That's what Bill Shorten did.