The toddlers of today, face a frightening future, and must be suitably equipped to deal with it. And the commercial media, who will depend on their future custom, must be positively and progressively involved! And suitable programs and time must be mandatory. And take full advantage of those very early childhood years of maximised brain development! Now, the program content is best left to the early ed. experts and kid's preferences!

And should make learning some complex rationales, interesting and fun!

And not all at the same time on all channels please. Not only the content be monitored and mandatory? So also the time slots given over to this community service, but before 10am.

Broadcast licences should depend on strict compliance and bidding for the best for them, commercial free, time slots. Then leave to the supervising adults to allow the tin lids to watch, or record for later viewing?
Alan B.

Why expose children (and adults for that matter) to television?
Keep it locked away so that the children can play in the real world!

I don't think school has much to do with education anymore.
Its more about political correctness than learning.
What did you expect putting the special school and autistic kids in with regular kids?

Now you have schools cashing in on the extra money they get to look after the kids with ADD, but they do nothing to help them, when they get disruptive they just call the parents and send them home, and force them into different schools.

At the same time, you have the regular kids who cant learn because of the disruption of the other kids.
Parents who have no way to disipline out of control kids and kids who know they can get away with anything.
Kids arent going to watch what you think should be shoved down their throats anymore, they have too many rights and freedoms already.

Have you seen how they act when you take away youtube, an ipad or gaming console?
I know you put a lot into this but I'm sorry the world has changed.
No kid 11 to 15 is going to watch what you make them watch.
They will watch whatever they want to watch, and parents are grateful for the little peace they get.
Blame the progressives.

Talk about cart before the horse. Let's not bother finding out what kids really want, & supplying that. Let's make them watch what I think they ought to.

This lady wants legislation to force the TV networks to buy what she wants to produce, regardless of whether the audience wants her stuff or not.

Wouldn't it be a wonderful idea for the lady to produce something that attracted an audience, & kept that audience attracted. She would have the networks beating a path to her door.

I am so sick of people who want laws to force people to buy what they want to produce. Windmills anyone?

"..very early childhood years of maximised brain development"

Perhaps recent research is advising parents to LIMIT, severely restrict, the exposure of children to electronic devices too and for all sorts of good reasons.

Switching that electronic stuff off may be (is!) one of the very best choices.

Don't switch on specific and educational children's programs that has kids entranced and intensely interested. Particularly single parent families or where both parent work and live in high rise apartments, where essentially unsupervised outside activities include risk!

[Don't play on the balcony rails James, how many times do I need to tell you? (oops!)]

Even so the (latch key) tin lids should be sent packing to the nearest public park replete with public toilets, trees, swings and strangers, so they can PLAY?

And then later find they're so far behind the other kids in school they can never ever catch up! And when leaving school, left with just two choices charity or crime? And shown in countless studies!

Such clever people with the interest of kids, their paramount concern, and posting their luddite like, anti electronic commentary here?
Alan B.