The Forum > Article Comments > The new zealots and Alan Jones > Comments
The new zealots and Alan Jones : Comments
By Nick Ferrett, published 9/10/2012The corollary is that the very large number of people who enjoy listening to Mr Jones should not be permitted that pleasure.
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So the primary concerns of the writer are by and large irrelevant.
"The current effort to collectively boycott sponsors of Alan Jones is designed to change behaviour."
Well... err, yes. Put another way, "...express our disgust to those who indirectly pay his wages".
But this activity surely falls outside the scope of...
"...section 45D of the Competition and Consumer Act [that] prohibits the intimidation of people to prevent them buying things from a company."
There is no power - that I am aware of - that would enable me or anyone else, on my own or in a mob, to prevent anyone single person from listening to Mr Jones, if they feel so inclined.
Which is the way it should be.
But I see no impediment to the public letting a sponsor know that they associate their products with the medium used to advertise those products. And the sponsor has the right to take note, or ignore, as they choose.
Which is also as it should be.
As Houellebecq so astutely observes:
>>...the advertisers should know a little more about the behavior of people<<
I expect they will analyse the various media and reassess the benefits of presenting their products to Mr Jones' audience - which is substantial within its demographic - and come to a decision. Will the outrage felt by these people - predominantly from an entirely different demographic - have a greater impact on our brand than the benefit we experience from advertising on this particular show?
A commercial decision. Which is as it should be.
As for the fuss about Mr Jones, I cannot generate any personal outrage. From the occasional early-morning cab ride I have gleaned that he is clearly a sad old man with a massive chip on his shoulder about life in general, and I feel genuinely sorry for him.
But not to worry. It will blow over in another few days, and we'll be "outraged" by something else entirely.