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The art of storytelling: Danny Boyle's London 2012 Olympics opening ceremony : Comments
By Evelyn Tsitas, published 3/8/2012What made London 2012's opening ceremony so memorable was the fact that it harnessed the power of storytelling.
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It lacked power and broad TV appeal. Few in Asia or Africa would have had the foggiest idea what was happening. The use of video clips was something out of a second year RMIT media studies project.
Indeed, I thought the production so low that it completely blind-sided our athletes, who have been recovering ever since.