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The apostrophe joins the endangered list : Comments
By Michelle Smith, published 20/12/2010Soon grocers' signs might be the only place you can see an apostrophe in the wild, and that would be all wrong.
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As for place names dropping their possessive apostrophe, it has been official policy for many years to do so. The creek named for Mr Cooper, Cooper's Creek, becomes Coopers Creek. I suspect it's (speaking of this last word, there is an incredible percentage of people who don't understand the usage difference with -its-) to make signage simpler and neater (maybe even a tad cheaper).
I suspect also that the egregious tendency to put apostrophes in every plural in sight comes from a British trend going back decades to put apostrophes in foreign words ending in a vowel- witness Suzuki's and Honda's. It has spread to all plurals, regardless of whether the last letter is a vowel or consonant. Unfortunately, as Michelle has pointed out, possessive apostrophes are often left out, so one sees countless written passages these days with "plural apostropes" plastered willy-nilly thoughout, with nary a possessive apostophe in sight. It's really hard on the eyes.
The butcher's cakes were a laugh. My silliest recent example of a wayward apostrophe came in the form of - it'self.