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St Valentine’s Day as the ultimate cliché? : Comments
By Joel Bevin, published 12/2/2010Is St Valentine's Day simply a cop-out; a day reserved for Disney, Hallmark and Cadbury?
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The moon returns every month and such is our connection to our following orb that we seem to need to have at least one celebration or special day per month. Look at the calender Christmas. Australia Day. Easter. Anzac Day. Mothers Day. Mid-winter (Ozmas). Independence Day. Fathers Day. Grand Final day. Melbourne Cup. Etc ad nauseum. Whoops - no day for February. A quick look at the possibilities - what about Valentine? As you say, another chance to market nonsense. At least the "Saint" bit has been dropped.
I agree it's crass and commercialised and carbon negative, but trying to stop humans celebrating anything will take more than a universal regard for sense and taste. We can fight the forces of commercialism by either completely ignoring them - no doubt you remember home made Christmas cards, Mothers' Dat flowers picked in gardens, Easter eggs coloured at home and given to family in lieu of chocolates. Or we can celebrate every day, spontaneously, whatever we feel like. Which of course is how it all started.