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The Forum > Article Comments > Thanks for the ad(d): neoliberalismís compulsory friendship > Comments

Thanks for the ad(d): neoliberalismís compulsory friendship : Comments

By Melissa Gregg, published 21/9/2007

Examining MySpace, YouTube, Facebook: the online social networks. Our efforts to protect young people online are surely misplaced.

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Neoliberalism is the antithesis of a coherent, mutually supportive society, but its wild success recent times is due to the ruthless "leveraging" of any marketing advantage, regardless of ethical considerations.

It is to the advantage of the "faceless suits" for people to believe that their likeability and acceptance by a peer group is directly related to their employability. That way, people can be paid in social niceties rather than hard currency or respect. It is a system that appeals to the brace of corporate psychopaths who rise easily to the top of the business pyramid, and have no compunction about using people's self esteem as a tool for controlling them
Posted by Sancho, Friday, 21 September 2007 10:01:49 AM
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