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Looking for Gen Y politics in all the wrong places : Comments
By Kate Crawford, published 18/10/2006Gen Y's engagement with political issues may not match traditional formulas, but that doesn’t mean they aren't interested.
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The greens are a growing force but what is their real potential…really? Does anyone see them as a major force in the future? The democrats are exit-ramping themselves out of relevancy and the Labour party seems to retain just over 40% approval, both in polls and at the booth while they do almost everything wrong. This is autopilot politics and Gen Y is complicit. They are no longer of the age where they can say they are excluded so therefore part of the future solution, not the current problem.
The last spark of political imagination was Tony Blair claiming Africa and the Environment could be fixed if we actually tried. This was a generational chasm that opened up in British politics, with a concerted PR campaign being fought on what many would see as pet topics of the young and radical, those not yet infected with realism.
The next frame in that particular film was poor old Tony being crucified, and then the realisation that those who care most about third world debt and the environment are uber-successful baby boomers who are looking for another booster rocket to help them escape the gravitational pull of lame duck politics or musical irrelevancy.
Gen Y is not the apathetic couch potato it’s made out to be, but neither is it a utopian generation that believes betterment means anything different from what we already have.
Gen Y is better educated and that education has excelled in delineating exactly what Generation Y’s interests are. We are looking at a generation that wouldn’t exactly disagree, that haven’t disagreed, with Fruit Co tactics if their iPods and Sass & Bide Jeans were at stake.
This generation embraces war as long as its just, wedge politics as long as its clever, capitalism as long as they are the beneficiaries, they have “I” at the centre of the universe, the logical extension of Erasmus’ logic, but not of his intention.