Poor Draganska! 20 minutes to find the aisle! Half an hour to get through the revolving door?
I wonder how she to got to Graduate status in Bulgaria in Marketing, with such prolific choices of consumer goods on offer there.
Does her nostalgia also yearn for a car like the Trabant?
Truly a case of "he who can, does; he who cannot teaches"
Boffer

Thank goodness Vegemite only comes in one flavour!

Today we are seeing the end of a diversity and choice of brands as supermarts replace the brands we are familiar with with their own home brand.
Our familiar brands were mostly Australian made,we knew we could trust the conditions the foodstuff was grown in and prepared in. Australia had high standards , we grew up with those standards.
Now the big supermarts can manipulate the products to make the highest profits from the cheapest ingredients and we are being denied choice.
How can you trust that?

The mighty Stanford Business School funds research into yoghurt sales in an American backwater town of less than 150,000 people, and the researchers decide to build a thesis on complex consumer behaviour around the outcome?

Maybe I'll set up a ethnographic/business study around chuppa-chup sales from milkbars in South Geelong. Similar population, demographic...

And my research outcomes would be just as useless as these ones.