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Bye, bye, Miss American Pie (chart) : Comments
By Trajce Cvetkovski, published 4/4/2006Pop music industry faces extraordinary challenges as burning, ripping and sharing music becomes rife.
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The recording industry was established in the last hundred years to take advantage of the various forms of vinyl, tape and digital media. To achieve economies of scale it is more profitable to sell 10000 copies of a single albums then 10 copies of 1000 different albums and so the current industry was developed with top40's, lots of hype and a handful of superstars.
Computers and the net have changed the music environment to the extend that the above business model is no longer as profitable. However the recording industry has defended their business model tooth and nail and in doing so have alienated their customer base.
What is really needed is new business model. Amazon has found that their is plenty of money in the long tail, ie those books not usually in the bookshop. Music has an even longer tail, as there is plenty of music that is not even in print. For example Neil Murray (Good light in Broome) has been out of print that means and that you can't buy it even if you really want to. There is no excuse for this lost revenue, it could easily be available on line.
The smaller labels have much of their music for sale on line with free tasters in a reduced quality format. The internet boom has shown that few upstarts really make it and that with some delay the bricks and mortar majors dominate the online market. Imho we can expect the major labels to copy the minors business models.
Dr Trajce Cvetkovski raises an interesting point in the commodisation of music. In the 70s and 80s music was the only home electronics application. Now it has to compete with computers, game consoles and dvds and music is loosing out. As people spend a smaller portion of their time and budget on hifi and music the industry cannot expect a similar revenue stream.
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