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Speaking about the value of creativity : Comments
By Ralph Kerle, published 25/1/2006Ralph Kerle argues we need a business language that speaks to and about creative value.
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Knowledge can’t be controlled, and organisations investing in the contents of their workers’ heads face huge costs in getting them up to a common standard, and then retaining them and their knowledge within the organisation. This example from The Economist is quite compelling:
“You can't have a bunch of hippies running a plant full of explosive hydrocarbons,” [Gerard Fairtlough, a former CEO of Shell Chemicals and the founder of Celltech, a British biotechnology company] says. “But would you rather have the plant operated by trained professionals, for whom pride in safe working is part of their personal identity, or by people who only work safely because they are afraid of the boss?”
http://www.economist.com/surveys/displaystory.cfm?story_id=5380483
Compelling, but nonetheless a description of an organisation shifting one risk (explosion) to another (cost of knowledge walking out the door). Obviously the second is the less catastrophic risk, but if you can deal with it more cheaply by making the employees scared of the boss, where’s the incentive to invest in knowledgeable workers?
It seems to me that many companies find outsourcing knowledge from consultants and contractors a much less risky proposition than building and maintaining the knowledge of their existing ‘human resources.’
Where are the tools for measuring the benefits of investment in employees’ knowledge and creativity? Until that CEO you mention can make a commercial case for building up his organisation’s knowledge resources, of course he is going to “depreciate them correctly.”