The Forum > Article Comments > 'No win, no fee' advertising ban is ridiculous > Comments
'No win, no fee' advertising ban is ridiculous : Comments
By Bruce Simmonds, published 30/12/2005Bruce Simmonds argues that Queensland's restrictions on TV and radio 'no win, no fee' advertising are not good for consumers.
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There is a strong argument that, if professions are concerned with providing disinterested skilled services, advertising is inappropriate and should not be permitted (or that professionals should exercise self-restraint and not advertise.) The reality is that professions are now businesses first and providing disinterested skilled services runs a distant second. Businesses advertise, and it follows that lawyers, medical practitioners and other professions now advertise.
Personal injury advertising (which should be distinguished from accident chasing/ claims harvesters) should either be subject to restrictions applying to advertisments generally or not be permitted at all. The second solution might get professionals thinking about their service obligations to the community and that they are not merely a business. People who are in need of quality legal services after an accident may not be well served by some "service providers", but they should be entitled to as much information about legal services as people in need of other less critical legal services are able to obtain. The future of a personal injury client is more at stake in engaging a lawyer than virtually all other clients, but less able to obtain information about relevant legal services. But the distinctive mission of the professions should not be lost.