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The myth of the sustainable enterprise : Comments
By Murray Hunter, published 6/1/2025The reality is that such organisations rarely exist, and those that do aren't sustainable.
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Environmental sustainability is mainly about a business’s environmental impacts. Social sustainability is fuzzier and encompasses corporate social responsibility and the social licence to operate. It is mainly driven by the idea that a business has both a moral responsibility and commercial incentive to treat its employees, customers and the community in which it operates decently and fairly.
Commercial sustainability of the type envisaged by Peter Drucker – of businesses capable of long-term survival – may be attractive to investors but is not necessarily good for the broader economy. Such business are likely to exist in markets where there is limited competition or serious innovation. But in a dynamic economy, the process famously described as “creative destruction” by Austrian economist Joseph Schumpeter probably leads to better outcomes – innovation, competition and the push to improve efficiency lead to rising productivity and living standards.
Murray points to the decline of brands such as Singer and Nokia as evidence of the difficulty of sustaining commercial sustainability, and he is partly right, but the situation in Australia is different. Former economics professor and current government minister Andrew Leigh has done some fascinating work in this area. He points to the longevity of many of Australia’s largest businesses as evidence of a lack of dynamism here compared to other developed economies. In the USA, most of the current largest companies didn’t even exist 40 years ago. In Australia, almost all our largest companies 40 years ago are still our largest companies today – BHP, Wesfarmers etc. And many have been among our largest businesses for over 100 years.
This article is worth a read:
http://www.andrewleigh.com/simple_fact_is_our_future_demands_economic_diversity_op_ed_the_australian